Curriculum
Marketing and digital communications, Full-Time, Bachelor, 2025
| 1 semester | |||
|---|---|---|---|
| # | subject | status | credits |
| 1 | BA101 Macroeconomics | C | 7 |
| 2 | BA105 Economic Theories | C | 4 |
| 3 | CM313 Business Communications | C | 6 |
| 4 | IT101 Computer Science | C | 7 |
| 5 | LN114 English I (A1) | E | - |
| 6 | LN116 English I (A2) | E | - |
| 7 | SP102 Sports | O | 3 |
| 2 semester | |||
|---|---|---|---|
| # | subject | status | credits |
| 1 | BA102 Microeconomics | C | 6 |
| 2 | BA106 Fundamentals of Management | C | 6 |
| 3 | BA110 Quantitative Methods in Business | C | 6 |
| 4 | BA114 Introduction to Entrepreneurship | C | 6 |
| 5 | LN114 English I (A1) | E | 12 |
| 6 | LN116 English I (A2) | E | 12 |
| 7 | SP102 Sports | O | 3 |
| 3 semester | |||
|---|---|---|---|
| # | subject | status | credits |
| 1 | BA201 International Economics | C | 6 |
| 2 | BA205 Planning and Forecasting | C | 6 |
| 3 | BA213 Basics of Accounting | C | 6 |
| 4 | LW280 Commercial and Contract Law | C | 5 |
| 5 | LN214 English II (A1) | E | - |
| 6 | LN216 English II (A2) | E | - |
| 7 | SP102 Sports | O | 3 |
| 4 semester | |||
|---|---|---|---|
| # | subject | status | credits |
| 1 | BA202 Marketing | C | 6 |
| 2 | BA207 Organisational Behaviour | C | 6 |
| 3 | BA214 Enterprise Accounting | C | 7 |
| 4 | ST202 Statistics | C | 6 |
| 5 | LN214 English II (A1) | E | 12 |
| 6 | LN216 English II (A2) | E | 12 |
| 7 | SP102 Sports | O | 3 |
| 5 semester | |||
|---|---|---|---|
| # | subject | status | credits |
| 1 | BA307 Public Finance | C | 6 |
| 2 | BA331 Marketing Research and Marketing Information System | C | 6 |
| 3 | BA337 Integrated Markеting Communications (IMC) | C | 6 |
| 4 | BA339 Search Engine Marketing (SEM) | C | 3 |
| 5 | BA591 Social Media Marketing | C | 3 |
| 6 | BA304 International Economic Relations | E | 6 |
| 7 | BA406 Project Management | E | 6 |
| 8 | SP102 Sports | O | 3 |
| 6 semester | |||
|---|---|---|---|
| # | subject | status | credits |
| 1 | BA306 Corporate Finance | C | 6 |
| 2 | BA335 Product and Price Policy | C | 6 |
| 3 | BA338 Logistics and Distribution Policy | C | 6 |
| 4 | BA443 Strategic Management | C | 6 |
| 5 | BA308 Behavioral Economics | E | 6 |
| 6 | BA340 Consumer Behavour | E | 6 |
| 7 | SP102 Sports | O | 3 |
| 7 semester | |||
|---|---|---|---|
| # | subject | status | credits |
| 1 | BA431 International Marketing | C | 3 |
| 2 | BA433 Marketing in Tourism | C | 6 |
| 3 | BA435 Sales Management | C | 6 |
| 4 | BA437 Internship (45 days) and Report Defense | C | 5 |
| 5 | BA432 | E | 6 |
| 6 | BA439 Search Engine Optimization (SEO) | E | 6 |
| 7 | BA440 E-Commerse Platforms | E | 6 |
| 8 | BA441 Business Planning | E | 6 |
| 9 | BA554 Brand Management | E | 6 |
| 10 | SP102 Sports | O | 3 |