Curriculum
Marketing and Management of Tourism Business, Part-Time, Master, 2023
| 1 semester | |||
|---|---|---|---|
| # | subject | status | credits |
| 1 | BA433 Marketing in Tourism | C | 6 |
| 2 | BA531 Marketing Management | C | 6 |
| 3 | BA561 Crisis Management in Tourism | C | 6 |
| 4 | BA563 Management of Tour Operators and Tour Agencies | C | 6 |
| 5 | BA564 Hotel Management and Hotel Reservation Systems | C | 6 |
| 2 semester | |||
|---|---|---|---|
| # | subject | status | credits |
| 1 | BA507 Managerial Economics | C | 6 |
| 2 | BA533 Analysis of Tactical and Operational Marketing Information | C | 6 |
| 3 | BA536 Web Relationship Marketing | C | 6 |
| 4 | BA562 Strategic Management of Tourism | C | 6 |
| 5 | BA410 Service Management | E | 6 |
| 6 | BA504 Management Games and Simulations | E | 6 |