Curriculum

Marketing and Management of Tourism Business, Part-Time, Master, class 2017

1 semester
#subjectstatuscredits
1 BA331 Marketing Research and Marketing Information System C 6
2 BA433 Marketing in Tourism C 6
3 BA531 Marketing Management C 6
4 BA562 Strategic Management of Tourism C 6
5 BA563 Management of Tour Operators and Tour Agencies C 6
2 semester
#subjectstatuscredits
1 BA402 Business Games C 6
2 BA507 Managerial Economics C 6
3 BA536 Web Relationship Marketing C 6
4 BA561 Crisis Management in Tourism C 6
5 BA564 Hotel Management and Hotel Reservation Systems C 6

Basic scheme of the curriculum
Courses 60 credits
Graduation Thesis 15 credits
Summary 75 credits

The basic scheme of the curriculum provides for the accumulation of 60 credits per academic year, 30 per semester, acquired by compulsory and elective subjects.

Optional courses credits are over credits acquired in the main draw of the curriculum and not replace them.

Credits from two-semester courses is awarded after successful completion of the entire course.

Legend: C = Compulsory, E = Elective, O = Optional